Korean beauty (K-beauty) has become a global sensation, and it’s easy to see why. With its focus on innovation, skin health, and powerful ingredients, K-beauty has changed the way people approach skincare worldwide.
A big part of this movement is the influence of K-pop stars, who not only dominate the music scene but also endorse some of the best skincare products available. From luxurious moisturizers to unique toners, these brands are now making waves both in South Korea and across the globe.
If you’re looking to up your skincare game, here are 10 Korean beauty brands that are adored by K-pop idols and skincare lovers alike.
1. Laneige
When it comes to iconic products, Laneige’s Lip Sleeping Mask stands out. Known for its ability to deliver intense moisture overnight, this lip mask has become a cult favorite. Fans rave about its smooth texture and the soft, plump lips it leaves behind.
And with celebrity endorsements like BTS’ Jin, it’s no wonder this product continues to dominate beauty routines worldwide. The Lip Sleeping Mask is available in multiple flavors, such as Grapefruit Pamplemousse and Peach Iced Tea, each designed to offer soothing hydration as you sleep.
2. Innisfree
Innisfree is a standout in the Korean beauty scene, known for harnessing the power of nature in its products. The Daily UV Defense Sunscreen Broad Spectrum SPF 36 is a fan favorite, offering more than just sun protection. Packed with green tea and sunflower seed oil, this sunscreen hydrates and nourishes your skin while shielding it from harmful UV rays.
K-Pop stars like Seventeen’s Mingyu and IVE’s Wonyoung have publicly expressed their love for this sunscreen, making it a must-have in any skincare routine.
3. ETUDE
ETUDE is another beloved Korean beauty brand that’s making waves, especially with their Soonjung pH 6.5 Whip Cleanser. This product’s creamy texture turns into a soft, bubbly foam that gently cleanses your skin, leaving it feeling fresh without irritation.
It’s perfect for those with sensitive skin, as it’s free of artificial fragrances and harsh chemicals. LE SSERAFIM’s Kazuha has been spotted promoting this brand, highlighting its gentle yet effective formula.
4. Round Lab
Round Lab’s Birch Juice Moisturizing Toner is a product that quickly became a staple in K-beauty routines, especially for those looking to achieve a glowing complexion. Rich in Birch Tree Sap and Vita Hyaluronic Acid, this toner provides deep hydration, brightening the skin and leaving it soft to the touch.
Now available in the U.S. through retailers like Ulta, it’s an ideal option for anyone aiming for that coveted dewy glow.
5. belif
When your skin feels dry and tight, look no further than belif’s Aqua Bomb – Daily Niacinamide Hydrating Moisturizer. This gel-based moisturizer is lightweight and offers long-lasting hydration without the greasy feeling.
It quickly absorbs into the skin, leaving it smooth, soft, and perfectly moisturized. Ideal for oily and combination skin types, this product is perfect for maintaining healthy, plump skin throughout the day.
6. Beauty of Joseon
Beauty of Joseon has gained a loyal following thanks to their Glow Deep Serum Rice + Alpha-Arbutin, a product designed to target dullness and uneven skin tone. Packed with ingredients that improve skin texture, this serum has become a go-to for anyone looking to brighten and even out their complexion.
Tiffany Young, a former member of Girls’ Generation, endorses the brand, adding to its credibility in the beauty world.
7. Dr.Jart+
Dr.Jart+ Ceramidin Under Eye Cream is a must-have for those dealing with dry, tired eyes. Its rich formula, which includes Ceramidin NP and Panthenol, works to lock in moisture and restore the skin barrier around the delicate eye area.
The cream also helps reduce the appearance of fine lines and dry spots, making it a great addition to your anti-aging routine. This product is popular among K-pop stars, including ENHYPEN, who have helped spread the word about its benefits.
8. COSRX
One of the most iconic ingredients in Korean skincare is snail mucin, and COSRX has perfected its use in their Snail Mucin Repairing Essence. This product helps to hydrate and repair the skin, giving it a natural, healthy glow.
It’s a staple for anyone dealing with skin issues like acne, scars, or uneven texture. COSRX has earned a reputation for creating effective, no-frills skincare, and the Snail Mucin Essence continues to be one of its most beloved products.
9. Peach & Lily
Peach & Lily’s Glass Skin Ginseng Collagen Mask is a powerful product that provides instant hydration and skin-plumping benefits. Infused with ginseng and collagen, it helps to smooth and hydrate the skin, leaving it looking fresh and radiant.
While it’s a one-time-use mask, it’s packed with enough potent ingredients to make a noticeable difference. For those looking to achieve the coveted “glass skin” look, this mask is a great addition to your routine.
10. Glow Recipe
Glow Recipe has become synonymous with achieving “glass skin,” thanks to products like the Watermelon Glow PHA + BHA Pore-Tight Toner. This refreshing toner works to tighten pores while delivering gentle exfoliation and hydration.
Paired with the Watermelon Glow Niacinamide Dew Drops, this duo will leave your skin with a fresh, luminous glow. Glow Recipe’s products have gained a strong following in the K-beauty community, with many skincare enthusiasts swearing by their effectiveness.
K-beauty for Everyone
K-beauty is more than just a trend; it’s a movement that has changed the global skincare landscape. From moisturizers that deeply hydrate to sunscreens that protect without leaving a white cast, Korean beauty brands offer a wide range of products that cater to various skin concerns.
With the endorsement of popular K-pop stars, these brands have gained massive popularity, making their products accessible to skincare enthusiasts around the world. Whether you’re a K-pop fan or simply someone looking to elevate your skincare routine, K-beauty has something to offer everyone.